|The Canadian Tire concept Ice Truck|
Anticipating that this winter was going to be particularly cold, Canadian Tire developed, planned, and built an ice truck for the winter months. The truck was started by using the frame of a 2005 Chevy Silverado 2500 HD. Using this blueprint, an unbelievable transformation took place (a transformation so big that "fat Jonah Hill" is rolling over in his grave). The sculptors and auto experts worked side by side to replace the truck's body with ice alternatives. The ice was kept in place by using a specially fitted steel frame to support the newly constructed ice chassis. Probably, the most mind blowing part of the entire truck is the interior of the cab and the photos that have been released of it. By the end of the process, the 15,000 pound truck was composed of 11,000 pounds of ice and 4,000 pounds of truck parts.
|Here's the interior of the cab...pretty CRAZY!|
The entire production was done in an attempt to promote Canadian Tire's new batteries that they claimed could work in extremely cold conditions. Canadian Tire pushed the battery and the ice truck in a special commercial that aired during New Year's Day and the NHL's Open-Aired Hockey Classic(Check out the video below). Also, they are attempting to get recognized by Guinness World Records in the upcoming days. Until then, they'll settle for being recognized as geniuses.